Copywriting

Most new ventures start without any capital to speak of. Some founders will automatically seek finance; others will plan to bootstrap the business through the acquisition of one or two strategic customers.

Either way, customers and investors need something in writing - as an advertisement, a powerpoint presentation, a proposal.

Fortunately, most of us are quite good at writing about subjects which are within our area of expertise.

But it sometimes takes a while (and a few dismal failures) to recognise that we can't always create compelling, succint, readable copy. Equally, it's often a bit of a challenge to convery the business value of a new piece of technology if we come from a technical background.

Big Sys' principal, Jenny MacKinnon, has more than ten years' experience copywriting, beginning with print advertisements, through radio and TV, to web-based and email copy.

Jenny can also quickly put together small creative teams to develop targeted campaigns.

Resources

David Ogilvie - biographical entry on wikipedia.

Michel Fortin copywriting tips