Supporting entrepreneurs
and their investors

In the beginning, every sale counts. Every penny counts. The sales pipeline is open from the first day. But what do you put in it?

Usually, a venture will do one of three things: assign a budget to a promotions project with a defined finishing time; commission ad hoc design and printing in accordance with the next proposal or presentation; or hire a graduate part-time.

Founders do this to contain costs, and will assign the expenses relating to the first two methods to a very specific timeframe. However, by marketing in a piecemeal fashion, many businesses miss out on valuable strategy, and their marketing outcomes lack coherence and tend to duplicated effort.

The third choice, hiring a graduate on part-time wages, provides the continuity. However, this also has its downsides: the cost of wages (at least $18,000 for six months), payroll tax and super take up money which could be spent on other things. The degree of commitment necessary to be an employer may be more than the venture is capable of providing. And, in the end, a recent graduate lacks the insight and experience necessary to create long-term strategy.

The fourth choice is to hire Big Sys. Our Startup Marketing package provides new ventures with a part-time marketing department at a much cheaper cost than the conventional methods.

Startup Marketing Package

• Experienced, skilled marketing communications professional
• 6 or 12-month contract period - provides continuity and coherence
• 1 day per month (or four hours per fortnight)
• 1 day ' opportunity management' for every six-month period - sometimes opportunitites arise which aren't in the budget
• Basic marketing plan

A combination of the activities below, as set out in the marketing plan:

• Reports - research, writing, editing and layout
• Sales collateral and sales team support
• Media releases, articles and letters
• Trade mark and brand management (Jenny has postgraduate qualifications in IP)
• Newsletter production and mailing list management
• Website content and updates
• Speeches, presentations and roadshow support
• Corporate documentation (prospectus, info mems etc.)
• Internal policies and procedures

The six and 12-month packages come in at less than the cost of ad hoc graphic designers and copywriters, and much less than hiring a graduate.

At the same time, continuity of ownership in the marketing plan is assured and strategy and tactics are coherent.

Email us to discuss your needs in particular - we aim to tailor our services to provide the maximum value to clients.