Technical communications
For some new technologies, communications is vital. Uptake by consumers or business customers can only happen when the product and its value are understood by buyers.
Sometimes, technical teams can talk to each other effectively, but business teams do not connect. The engineers from company A are capable and effective sales people, and the engineers from company B are ready to by the product. However, if the business value remains unclear to the person with the authority to buy it, the sale will not be closed.
In addition, buyers have a natural pull away from highly innovative products and towards known technologies. Buyers of a new technology don't necessarily know how it works in context of their workplace or, in the case of consumer goods, their home. How is it better than what they had before? How will it work with all the other products they've invested in? Will it supersede something they recently bought?
The only way to change an unclear understanding of a technology's value is to show how it works and the effect it has on the status quo. You can do that through written explanation, through video and through diagrams and photgraphs.
Explaining how technologies fit into their context, and explaining their value, is something that BIg Sys does well.
Email us if you'd like to talk about our technical writing and what we may be able to for your company.
Resources
MIT's OpenCourseWare site. MIT makes all of its courseware available to the general public to use for private study purposes.
TECHWRL.
Solid, reliable source for technical writing.
